Blockbuster

Dead

1985–2010

Had the chance to buy Netflix for $50 million and laughed them out of the room.

Industry Entertainment
Headquarters Dallas, TX
Founded 1985
Died 2010
Peak employees 84,300
Peak revenue $5.9B (2004)
Cause of death Disruption

At its peak, Blockbuster had 9,094 stores worldwide and was the undisputed king of home entertainment. Friday night meant walking the aisles, checking the new releases wall, and inevitably settling for your third choice because the first two were already rented.

In 2000, Netflix founders Reed Hastings and Marc Randolph flew to Dallas to propose that Blockbuster buy Netflix for $50 million. Blockbuster CEO John Antioco reportedly struggled not to laugh. At the time, Netflix was a money-losing DVD-by-mail startup. Blockbuster was making $800 million a year in late fees alone.

The late fees were the tell. Blockbuster's business model depended on punishing its customers. Netflix eliminated late fees, then eliminated the store, then eliminated the disc. By 2010, Blockbuster filed for bankruptcy. One franchise store remains in Bend, Oregon, operating as a combination video rental shop and tourist attraction. It has its own beer.

Timeline

1985

David Cook opens first Blockbuster store in Dallas, TX

1987

Wayne Huizenga acquires chain and begins rapid expansion

1994

Acquired by Viacom for $8.4 billion

2000

Netflix proposes acquisition for $50 million; Blockbuster declines

2004

Peak revenue of $5.9 billion across 9,094 stores

2007

Launches Total Access to compete with Netflix; bleeds cash

2010

Files Chapter 11 bankruptcy in September

2014

Last corporate-owned stores close; one franchise remains in Bend, OR

disruptionentertainmentretail2010s