Compaq

Dead

1982–2002

Built the PC industry, then got absorbed by the company it once outsold.

Industry Technology
Headquarters Houston, TX
Founded 1982
Died 2002
Peak employees 71,000
Peak revenue $42.4B (2000)
Cause of death Acquisition

Compaq was the fastest company in American history to reach $1 billion in revenue, doing it in just five years. Founded by three former Texas Instruments engineers who sketched their first product on a placemat at a Houston pie restaurant, Compaq reverse-engineered IBM's BIOS and built the first legal IBM PC clone.

That move cracked open the entire PC industry. Compaq proved you didn't need IBM's permission to build a PC, and a thousand clone makers followed. By 1994, Compaq was the world's largest PC manufacturer. In 1998, it acquired Digital Equipment Corporation (DEC) for $9.6 billion, one of the biggest tech acquisitions of its era.

But Compaq couldn't compete on price with Dell's direct-sales model. Revenue declined, the stock cratered, and HP acquired Compaq for $25 billion in 2002 in a controversial merger that then-HP CEO Carly Fiorina pushed through over the objections of HP's founding families. The Compaq name was phased out within a few years.

Timeline

1982

Founded by Rod Canion, Jim Harris, and Bill Murto in Houston

1983

Ships the Compaq Portable, first legal IBM PC clone

1987

Reaches $1 billion in revenue in just 5 years (record)

1994

Becomes world's largest PC manufacturer

1998

Acquires Digital Equipment Corporation for $9.6 billion

2002

Acquired by HP for $25 billion; brand gradually phased out

acquisitiontechnologycomputers2000s