Zombie

The company died but the brand walks around wearing its skin. Someone bought the name and slaps it on whatever.

8 companies

1892–2018 · Retail

Built the Sears Tower, sold the Sears Tower, and then couldn't afford the rent.

1948–2018 · Retail

Private equity loaded a toy store with $5 billion in debt and acted surprised when it collapsed.

1921–2017 · Retail

You've got questions. We've got a website that sells crypto now.

1888–2012 · Technology

Invented the digital camera in 1975. Buried it because it would cannibalize film sales.

1908–2003 · Food

The original sandwich cookie. Oreo was the knockoff. Nobody remembers that.

1937–2001 · Technology

The instant camera died. The brand got slapped on flat-screen TVs.

1886–1999 · Manufacturing

Won the War of the Currents. Lost the war of corporate identity.

1972–1984 · Technology

Created the video game industry. Then buried it in a New Mexico landfill.